SOURCE SUMMARY
From local businesses to global brands, more advertisers can now reach people as they explore, compare and decide what to buy in ChatGPT.
WHY IT MATTERS
The important change is broader access to the announced product or capability, which can move a capability from announcement to actual workflow use. The impact depends on who receives access, where it is available, and whether the release is general availability or a limited rollout.
WHAT TO VERIFY
Check eligible plans or users, regions, product surfaces, default versus opt-in status, rollout timing, usage limits, and whether any capabilities remain preview-only.